In development

TDRA Consulting is being built and isn’t formally taking engagements yet. The services and projects described here reflect completed work and current capability. If something here matches a problem you have, get in touch anyway. Early conversations are welcome.

InsightsSix notes in progress

Thinking about data, business, and what comes next.

Practical questions about business analytics, data science, machine learning, AI and decision making. The focus isn’t technology for its own sake. It’s understanding problems, finding patterns, and asking better questions.

These notes are being written now. Each will be published here in full; until then, this is what each one will argue.

  1. 01Illustration: a frosted glass dashboard with blank chart tiles and a glass magnifier over one bar.
    Business intelligence

    What does a dashboard actually tell you?

    A dashboard can show what happened. The harder question is what the information means, and what should happen next.

    Coming soon
  2. 02Illustration: a glass question mark whose tail fans out into a neat grid of glass cells, one lit lime.
    Method

    From business question to data question

    A strong analytical project starts by translating a business problem into questions the data can actually answer.

    Coming soon
  3. 03Illustration: a glass trend line on stands that continues as a dotted path inside a widening glass cone.
    Predictive analytics

    When should a business use predictive analytics?

    Prediction is useful when it supports a decision. The first question isn’t which model to use, but whether a prediction would change what someone does.

    Coming soon
  4. 04Illustration: an open glass toolbox holding a ruler, a pen, a cube and one small lime sphere.
    Applied AI

    AI is not the starting point

    Before asking what AI can do, ask what problem needs solving. Sometimes the answer is AI. Sometimes it’s better data, better reporting or a simpler workflow.

    Coming soon
  5. 05Illustration: a large pile of glass shards beside a small neat stack of selected pieces topped in lime.
    Data strategy

    What makes data useful?

    More data doesn’t automatically create more insight. Useful data is data that helps answer a meaningful question or support a decision.

    Coming soon
  6. 06Illustration: glass spheres in three linked groups, with threads connecting the spheres in each group.
    Data science

    Why correlation matters in clustering

    Clustering isn’t just about creating groups. The relationships between variables shape the structure of the data, and how those groups emerge.

    Coming soon

Bring thebusiness problem.

You don’t need to know which service you need. Start with what’s happening, what you’re trying to understand, or the decision you’re stuck on.

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